E-wallet Monthly Transaction Value Up 58.6% to Rp35.1tn
TEMPO.CO, Jakarta - Marketing research firm InsightAsia showed that e-wallet transactions grew by 58.6 percent over the past year. Transaction volume rose 37.49 percent with a value of Rp35.1 trillion.
"Why did we do this survey? Because when we look at it, the e-wallet industry has grown very rapidly in the last ten years," InsightAsia's research director Olivia Samosir said in a discussion in Jakarta, Monday, Nov. 28.
Olivia said that public acceptance of the e-wallet industry was faster when compared to other categories.
"When it was first introduced, the public accepted digital wallets quickly. The public tried it and then received it well and it was supported by current technologies," she said.
The research also found a tendency in the use of e-wallets, developing from payments only to money management features such as fund transfers, and transaction history, to pay-later features.
"If we look at its journey, the demand for this industry continues to grow. The potentials for development are a lot," she said.
Of the top 10 uses of e-wallets, the biggest is shopping via e-commerce. The second is to top up mobile phone credits, followed by transferring money within the platform, viewing transaction history, bank transfers, culinary orders, bill payments, offline payments for household expenses, and paylater.
The pandemic has helped fast-track the public's behavior shift towards cashless. University of Indonesia's researcher and economist Fithra Faisal said that the pandemic is a difficult phase, but it also presents opportunities for industry movers.
The growth of cashless transactions was also triggered by the increase in the restriction of human interactions, which is a factor that makes the role of electronic money even more important.
DEFARA DHANYA PARAMITHA (Intern)
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