BTS x Gojek Present Exclusive Merchandise, Special Deals
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21 June 2022 17:50 WIB
TEMPO.CO, Jakarta - Indonesian ride-hailing giant Gojek collaborated with South Korean idol group Bangtan Sonyeondan or BTS bringing joy to users in Indonesia, Singapore, and Vietnam through various promotions and special prizes on its platforms.
The collaboration will be available through the food delivery service GoFood, followed by the online taxi services GoRide and GoCar, the loyalty program GoClub, as well as mobile and e-money payment service GoPay from GoTo Financial. This campaign will run in stages until the end of the year.
“BTS has become a global phenomenon and the pride of Asia as they impress people around the world with their talent and hits. As musicians, BTS spreads messages of positivity through their songs. It’s this spirit that makes this collaboration so special and is aligned to Gojek's commitment to creating a positive impact for all users and driver-partners,” said Deputy Chief of Corporate Affairs at Gojek Audrey Petriny in a statement received by Tempo on Monday, June 20, 2022.
The partnership in Indonesia was launched on June 16, 2022, with the introduction of a new TV commercial or TVC where the members, RM, Jin, Suga, J-hope, Jimin, V, and Jungkook, spoke in fluent Indonesian language and ordered Indonesian cuisine via GoFood.
In this campaign, GoFood users in Indonesia could enjoy special discounts for food orders until July 31, 2022. All Gojek users in Singapore, Vietnam, and Indonesia could also get special deals for GoRide and GoCar services.
Additionally, users would have a chance to win exclusive BTS merchandise by completing secret missions on Gojek. More information will be announced in the near future.
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