Thailand to Launch New Tourism Campaign to Reboot Economy

Translator

Tempo.co

Editor

Laila Afifa

13 January 2022 00:04 WIB

Tourists visit Maya bay after Thailand reopened its world-famous beach after closing it for more than three years to allow its ecosystem to recover from the impact of overtourism, at Krabi province, Thailand, January 3, 2022. REUTERS/Athit Perawongmetha

TEMPO.CO, Bangkok - Thai Prime Minister Prayut Chan-o-cha ordered on Wednesday, Jan. 12, the launch of a new tourism campaign under the theme "Amazing Thailand New Chapter," hoping to revive the hard-hit tourism sector.

According to government spokesperson Thanakorn Wangboonkongchana, the campaign aims to facilitate tourism sustainability and safety.

The government also planned to introduce an entry fee of 300 Baht (about 9 U.S. dollars) per person for incoming tourists, starting from April this year, Thanakorn said.

This fee will be incorporated in the airfare and is meant to be used to develop tourist attractions as well as for insurance of tourists, he added.

Expected revenues generated from tourism this year are around 1.3-1.8 trillion Baht (39-54 billion dollars), with 800 billion of which from foreign travelers, the spokesperson said.

Thanakorn said if this year's pattern follows that of last year, tourists from Europe and the United States would be major contributors, followed by travelers from India, possibly mounting to 7 million foreign tourists.

According to the World Bank Global Economic Prospects Report released on Wednesday, Thailand's economy is expected to recover gradually over the next two years, with growth picking up to 3.9 percent in 2022 and strengthening further to 4.3 percent in 2023, with a recovery in tourism and travel. 

Read: Bali Deputy Governor Outlines Tourism Strategy for 2022

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