Jakarta Increases Digital Marketing Training for MSMEs amid Pandemic



Laila Afifa

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  • TEMPO.CO, Jakarta - Jakarta Administration increases the marketing and digital literacy trainings for Micro, Small and Medium Enterprises (MSMEs) players listed as members of the Jakpreneur entrepreneurial development forum. This is aimed to help them survive the COVID-19 pandemic.

    “Many MSMEs are of good quality but the packaging [of their products] is not good. This is underestimated by the public, this is our challenge," said the Acting Head of the Jakarta Industry, Trade, Cooperative Small and Medium Enterprises Agency Andri Yansyah on Wednesday, July 28.

    Digital experts are training the business actors to make photos and videos for them marketing their products, for example through social media.

    The agency also trains the entrepreneurs on digital literacy by observing the rapid online shopping transactions which has become an ongoing culture during the COVID-19 pandemic. "To improve our digital skills, we work closely with e-commerce, start-ups, and digital experts to provide training to the Jakpreneurs."

    The government recorded a total of 64.2 million MSMEs players in the country, only about 13 percent or around 8.3 million of them used digital technology. Their efforts need to be continuously improved, especially in the midst of the COVID-19 pandemic which has a significant impact on micro and small businesses.

    “The pandemic has hit micro and small businesses very hard. The two biggest challenges today are quality and digital literacy.”

    Amidst the increasingly fierce market competition, MSMEs - especially in Jakarta - are required not only to compete domestically but also globally. "Quality is an aspect that needs to be prioritized to survive and develop."

    A total of 260,000 MSMEs actors in Jakarta have joined the entrepreneurship development program, Jakpreneur. They are offered with coaching and business development programs free of charge through the P7 program which includes coaching to marketing assistance and access to capital.

    Read also:

    260,000 MSMEs in Jakarta Join Jakpreneur

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