Snapcart Survey Reveals Online Shopping Behavior During Restriction

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Petir Garda Bhwana

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  • Workers are seen sorting packages at one of the expedition services in Jakarta, Sunday, April 11, 2021. Subsidy for online shopping postage, on Harbolnas D-10 or D-5 Eid this year. TEMPO/Muhammad Hidayat

    Workers are seen sorting packages at one of the expedition services in Jakarta, Sunday, April 11, 2021. Subsidy for online shopping postage, on Harbolnas D-10 or D-5 Eid this year. TEMPO/Muhammad Hidayat

    TEMPO.CO, Jakarta - A survey conducted on 3,763 Indonesians by shopper engagement and data service provider Snapcart shows 59 percent of respondents online shopping during the large-scale social restriction (PSBB).

    The survey was conducted during May 18-20, 2021, with results published on Monday, June 7, which shows respondents mostly spending their online expenses on food deliveries followed by personal care and groceries. 81 percent of online groceries users shopped at least once a week.

    Citing Bisnis.com, the e-commerce platforms most popular among users in respective order from number one were Shopee, Tokopedia, and Lazada.

    Snapcart found an intriguing fact regarding Klikindomaret, an online shopping alternative from a popular Indonesian minimarket chain, placed second in terms of multiple orders after Shopee despite having a lower penetration compared to the two more popular ecommerces Tokopedia and Lazada.

    The surge in performance from e-commerce platforms that accommodated online shopping had also attracted interest from retail companies such as PT Matahari Putra Prima which has partnered with Tokopedia in 2021. 

    Read: Indonesians Prefer Online Shopping Through Desktop

    BISNIS