TEMPO.CO, Jakarta - Tourism and Creative Economy Minister Sandiaga Uno said the ministry is set to collaborate with ride-hailing firm Grab Indonesia to revive five super-priority tourist destinations following the signing of MoU on the recovery of tourism and micro, small, medium enterprises (MSMEs) back in May 2020.
The five super-priority destinations are Lake Toba in North Sumatra, Likupang in North Sulawesi, Borobudur in Central Java, Mandalika in West Nusa Tenggara, and Labuan Bajo in East Nusa Tenggara.
“As instructed by President Jokowi given this year’s difficult time, we are focusing on preparing five super-priority destinations. This partnership is expected to boost the tourism industry while prioritizing the CHSE (Cleanliness, Health, Safety, Environmental) protocols,” said Sandiaga in a press conference on Friday, January 29.
Sandiaga Uno explained that the preparation would not only be about the infrastructure or transportation but also the experiences for tourists. The ministry had designed the programs and cooperated with various parties to promote the CHSE protocol.
Grab Indonesia President Ridzki Kramadibrata said that the long-term collaboration with the ministry would include several programs, such as disseminating the CHSE certification to GrabFood merchant partners.
Grab would also hold driving courses for GrabCar and GrabBike Protect Rental available throughout the country to develop their basic skills as tour guides. The company also plans to partner with various tourism players such as online booking platforms Agoda, Booking.com, and Klook to provide travel packages.