Tokopedia Gold Transactions Spike amidst the Pandemic



Petir Garda Bhwana

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  • TEMPO.CO, JakartaThe rising trend in gold prices for the past year had also sparked the growing sales of gold in a number of e-commerce platforms such as Tokopedia. Despite having passed the commodity’s peak record value, gold prices have steadily grown in the last year. 

    Citing, senior Lead Fintech Tokopedia Marissa Dewi in her statement on Friday, November 20, said that the public had grown enthusiastic towards gold investments since the COVID-19 broke out in March this year. 

    Since then, she said, the number of users and gold sales transactions had grown 20-times larger. “The past year, users listed in the Tokopedia Emas (gold program) had grown nearly 20 fold,” said Marissa Dewi on November 20.

    Tokopedia’s gold investment program ‘Tokopedia Emas’ works in partnership with state-owned pawnshop PT Pegadaian, which is closely monitored by the Financial Services Authority (OJK). Their program offers instant trade, “gold mission”, gold gifts, up to gold subscription programs.

    The value of gold sold at PT Pegadaian on August 13, 2020 was valued at Rp787,000/grams but grew to Rp982,000/gram just the following day.

    Also Read: Tokopedia Sees Exponential Growth in Merchants amid Pandemic