89 Percent Buyers Influenced by Social Media, Study Finds

TEMPO.CO, Jakarta - Founder and CEO of Singapore-based digital marketing platform Narrators, Laurent Verrier, highlighted a study about the current market trends that were developing in the digital era. According to him, 89 percent of consumers' decisions in purchasing goods were influenced by social media contents. 

Besides, 61 percent of consumers believed that micro-influencers are more trusted in content. Among millennials, 61 percent of them decided to buy a product after seeing digital influencers’ posts.

“In line with these findings, we at Narrators are working to produce contents for a wide reach that can bring positive impacts on both brand owners and content creators,” said Laurent in a written statement in Jakarta, Tuesday, November 10, 2020.

Laurent made the statement following a partnership with the Indonesian multi-service app company Gojek. They launched a digital marketing platform Tokotown Pro to help merchants on Gojek, which are mostly micro, small, and medium enterprises (MSMEs), in promoting their products via hundreds of content creators available in Narrators.

Gojek VP Commercial Solutions and Operations, Vincent Bachtiar, said micro-entrepreneurs could easily create campaigns of their products using the Tokotown Pro mobile app. They could determine the type of publication needed and provide brief information about their campaigns.

Read: PSI Blasts Kominfo Over Plans to Restrict Social Media

FAJAR PEBRIANTO