TEMPO.CO, Jakarta - Vice President Ma'ruf Amin stated that only a few entrepreneurs of micro, small, and medium industries (MSMEs) use digital technology as a tool for marketing their products.
“Unfortunately, with all the potential of digital technology, only 13 percent or 8.3 million of the total 64.2 million MSME players use digital technology, particularly e-commerce, based on data from the Ministry of Cooperatives and Small and Medium Enterprises,” said Ma'ruf in an online event on Tuesday, 20. October 2020.
Ma'ruf asserted that the use of technology is necessary especially amid the COVID-19 pandemic. Referring to a survey by the World Bank, online businesses did not experience a decline in income during the pandemic, he added.
Therefore, expanding market access is increasingly needed. “This is important because MSMEs have a big and crucial role, up to 99 percent of the business sector in Indonesia,” said the VP.
In addition, small businesses contributed 97 percent to the employment in the country, 60 percent to the national Gross Domestic Product (GDP), and 58 percent to the total investment.
Ma'ruf Amin believed that the government's facilities for MSMEs to enter the digital platforms can further accelerate the business performances.