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Retail Industry Prepares for Dwindling Economy; Mitigation Plan Set in Place

18 August 2020 07:44 WIB

TEMPO.CO, Jakarta - The retail industry - joined in the Indonesian Retailers Association (Aprindo) - announced its mitigation scheme designed to boost people’s buying power which comes as a backup plan for the government’s future stimulus for the industry.

According to the Aprindo chairperson, Roy Mandey, the association’s mitigation will be broken down into two strategies, which involve adapting to consumer’s buying power and improving services and most of all, offering innovations. 

“We will continue to adapt to the conditions our consumers are in, such as adjusting the value of items and the consumers’ capacity by formulating the upstream sector,” said Roy to Bisnis.com on Monday, August 17. 

Moreover, he explains that innovations will come in the form of delivery services, better-utilizing app services, and making available drive-through services. 

According to the Aprindo chair, Indonesia’s retail industry is under immense pressure due to the deflation that nearly reaches 2 percent, dropping prices due to weak buying power, and infrastructures hampered by the rules stated under the government’s COVID-19 large-scale social restriction (PSBB).

Read: Jakarta Limits Food Sales in Retail Stores to Avoid Panic Buying

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