Lupa Kata Sandi? Klik di Sini

atau Masuk melalui

Belum Memiliki Akun Daftar di Sini


atau Daftar melalui

Sudah Memiliki Akun Masuk di Sini

Konfirmasi Email

Kami telah mengirimkan link aktivasi melalui email ke rudihamdani@gmail.com.

Klik link aktivasi dan dapatkan akses membaca 2 artikel gratis non Laput di koran dan Majalah Tempo

Jika Anda tidak menerima email,
Kirimkan Lagi Sekarang

Facebook: Digital Consumers in RI Reaches over Half Population

20 February 2020 10:53 WIB

TEMPO.CO, JakartaA study conducted by tech giant Facebook revealed that the number of digital consumers in Indonesia (RI) in 2018 reached 102 million or 53 percent of the country’s population, skyrocketed from 64 million or 34 percent of the total population in 2017.

Indonesia, it noted, contributed to the growth of online shopping in Southeast Asia, which is forecasted to soar further until 2025.

“With the hike number of digital consumers, the growth of online shopping in Indonesia is also predicted to increase 3.7 times from US$13.1 billion in 2017 to US$48.3 billion in 2025,” said Edy Wijaya from the management consulting firm Bain & Company, that is Facebook’s partner in the study, on Wednesday, February 19.

In Southeast Asia alone, the number of digital consumers jumped from 90 million in 2-15 to 250 million in 2018 or by 2.8 times, and the figure was believed to reach 310 million by 2025.

Facebook Indonesia Marketing Head Hilda Kitti explained that the follow-up study of the Emerging Middle Class was carried out in 2018 with a total of 12,965 respondents across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam and more than 30 CEOs and investors were interviewed in those said states.

The study results proved that the digital world played a vital role in business and e-commerce development in Southeast Asia, including Indonesia. “Southeast Asia’s emerging middle class will dominate 70-80 percent of the digital consumers' growth by 2025,” Hilda added.

In Indonesia, Hilda went on, as many as 66 percent of the respondents claimed they were open to choose other brands or buy various brands when shopping online. “This means, every scale of business has a great opportunity to compete in greater scope in Southeast Asia,” she said.

MOH KHORY ALFARIZI



Southeast Asia Human Trafficking Now a Global Crisis, Interpol Says

1 hari lalu

Southeast Asia Human Trafficking Now a Global Crisis, Interpol Says

Organized crime rings that fuelled an "explosion" of human trafficking and cyber scam centers during the pandemic have expanded from Southeast Asia.


Indef: Indonesia's 12 Percent VAT Highest in Southeast Asia

8 hari lalu

Indef: Indonesia's 12 Percent VAT Highest in Southeast Asia

The indef researcher responded to the government's plan to raise the value-added tax (VAT) to 12 percent.


Indonesia Upbeat to Host Exclusive Concerts Like Singapore's Taylor Swift Show

21 hari lalu

Indonesia Upbeat to Host Exclusive Concerts Like Singapore's Taylor Swift Show

Minister Luhut believes that Indonesia is capable of hosting exclusive music concerts that could rival Singapore which hosts a show of Taylor Swift.


Singapore Says Swift is Mine, Upsetting its Neighbours

21 hari lalu

Singapore Says Swift is Mine, Upsetting its Neighbours

Taylor Swift is playing six concerts in Singapore. That's not played well with other Southeast Asia nations which missed out.


Why Australian Students Need to Learn about Southeast Asia - and its Languages

24 hari lalu

Why Australian Students Need to Learn about Southeast Asia - and its Languages

Australia is keen to engage with its nearest neighbours in Southeast Asia, but is backsliding on learning the region's languages.


Meta Decision on Australian Media Potentially Hinders Jokowi's Publisher Rights Plan

24 hari lalu

Meta Decision on Australian Media Potentially Hinders Jokowi's Publisher Rights Plan

Meta's decision to stop paying Australian news publishers for content on Facebook could potentially hinder Jokowi's publisher rights plan.


Our Online World is Getting Angrier, is it by Circumstance or Design?

28 hari lalu

Our Online World is Getting Angrier, is it by Circumstance or Design?

Just like politics, our worldview is becoming less about what we think and more about what we feel. Especially in the online world.


Today's Top 3 News: Lagging Behind Malaysia, Indonesia Ranked 5th as Most Visited Southeast Asian Country in 2023

29 hari lalu

Today's Top 3 News: Lagging Behind Malaysia, Indonesia Ranked 5th as Most Visited Southeast Asian Country in 2023

Here is the list of the top 3 news on Tempo English today.


Malaysia Ranked Most Visited Southeast Asian Country in 2023; Indonesia Ranked 5th

30 hari lalu

Malaysia Ranked Most Visited Southeast Asian Country in 2023; Indonesia Ranked 5th

Malaysia received close to 29 million tourists last year.


Govt to Summon TikTok This Week Over Social Commerce Ban Compliance

30 hari lalu

Govt to Summon TikTok This Week Over Social Commerce Ban Compliance

The Ministry of Trade plans to summon TikTok this week to ensure the platform still complies with the Trade Minister Regulation No. 31 of 2023.