The National Development Planning Agency (Bappenas) head Bambang Brodjonegoro said that imported products still controlled the sales in the country’s e-commerce. This caused the hike of imported consumer goods throughout 2018 up to 22.03 percent year-on-year (yoy).
“Don’t be proud of a unicorn status when most of the product sales are imported ones,” said Bambang during a national working meeting of Trade Ministry Tuesday, March 12, at Shangri-La Hotel, Central Jakarta.
At present, Indonesia has two unicorn e-commerce; Bukalapak and Tokopedia.
Earlier, the Industry Ministry’s director general for small and medium-scale businesses, Gati Wibawaningsih, said that 90 percent of products sales in all e-commerce in the country was imported goods. Local products played a small role in the sector despite the rapid growth of the industry.
Therefore, Bambang demanded the Trade Ministry meet the e-commerce entrepreneurs to put more concern on Indonesian micro, small, and medium enterprises (MSME). If the issue is set aside, Bambang feared that it would stir a conflict considering the sector was controlled by imported goods.