'Trip of Wonder' Encourages Sustainable Tourism in Indonesia
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29 January 2019 17:51 WIB
TEMPO.CO, Jakarta - Tourism in Indonesia is being packaged in numerous ways upon becoming a sustainable tourism platform. One of the ways is through ‘Trip of Wonder’ program.
Trip of Wonder involves vloggers and professional influencers from Indonesia and countries across the globe that are invited to a journey across 10 prioritized tourist destinations.
“The chosen vloggers and influencers are the ones that are truly concerned on the issue of sustainable tourism. They come from several countries, mainly from countries with tourists that often visit Indonesia,” said Valerina Daniel, the Tourism Ministry’s Sustainable Tourism Development Minister’s specialist member on Monday, January 28.
The digital campaign of Trip of Wonder takes the form of content uploads from social media vloggers that include #WonderfuIndonesia in their post, in hopes of engaging with their audiences to explore Indonesia’s tourism.
There will also be the Indonesia Sustainable Tourism Photo Competition, which was participated by 250 people from 20 countries in 2018, with the theme of local wisdom for sustainable tourism.
SILVY RIANA PUTRI