Jokowi Calls for 56 Million MSMEs to Join Bukalapak

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Laila Afifa

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  • President Joko Widodo (Jokowi) attended the 9th anniversary of e-commerce Bukalapak at Jakarta Convention Center in Jakarta, January 10, 2019. TEMPO/Ahmad Faiz

    President Joko Widodo (Jokowi) attended the 9th anniversary of e-commerce Bukalapak at Jakarta Convention Center in Jakarta, January 10, 2019. TEMPO/Ahmad Faiz

    TEMPO.CO, Jakarta - President Joko Widodo or Jokowi expressed his desire that all micro, small, medium enterprises or MSMEs join the marketplace platform or e-commerce Bukalapak. He mentioned that a total of 56 million business entities exist in Indonesia.

    “I invite Bukalapak to build an integration of online and offline ecosystem which means all MSMEs can enter Bukalapak,” said Jokowi in Jakarta Convention Center, Thursday, January 10.

    He delivered his statement during the ninth anniversary of Bukalapak. According to Jokowi, obstructions in the MSMEs business today were branding, product design or packaging, capital, and broader market share.

    The problem, the president opined, could be dealt with should private parties synergize with the government in developing this country. The presence of Bukalapak has a chance to tackle those issues, Jokowi added. He then demanded that the Industry Ministry and Cooperatives and SME Ministry should improve the packaging of MSMEs' products.

    Jokowi recalled his visits to villages where he discovered potential products yet could not enter the market due to unattractive packaging design. “For example, a village has a delicious Tempe, but it is wrapped in unattractive packaging, its brand is Suka Makmur. While in fact, a product name is important, as well as its design,” he remarked.

    The president further hoped offline and online ecosystem could be integrated and form stronger power. “Don’t let our market place is filled by foreign products. Perhaps, in the meantime that’s okay, but for a short period. In the medium term, all goods in e-commerce must be our domestic products,” Jokowi underlined.

    There are four million traders in Bukalapak which Jokowi deemed a quite large number. However, when compared to 56 million MSMEs, the country’s e-commerce still has many works to do. “This is our duty to encourage the rest of 56 million enterprises to enter Bukalapak,” the President concluded.

    MUHAMMAD HENDARTYO