Members of an internet celebrity model group "Glamma Beijing" (L-R), Lin Wei, 65, Sun Yang, 64, Wang Nianwen, 74, and Wang Xinghuo, 70, wearing traditional Chinese dresses walk across a street during a video shooting, following the coronavirus disease (COVID-19) outbreak, in Beijing's Central Business District (CBD) area, China August 13, 2020. Four amateur model grandmothers took off their masks during a saunter down the streets of Beijing on Thursday (August 13) to demonstrate life reverting to normal as the COVID-19 pandemic eases. REUTERS/Tingshu Wang

Members of an internet celebrity model group "Glamma Beijing" (L-R), Lin Wei, 65, Sun Yang, 64, Wang Nianwen, 74, and Wang Xinghuo, 70, wearing traditional Chinese dresses walk across a street during a video shooting, following the coronavirus disease (COVID-19) outbreak, in Beijing's Central Business District (CBD) area, China August 13, 2020. Since then, Lin Wei, Wang Xinghuo, Sun Yang and Wang Nianwen, all aged over 60, enjoy dressing up and posting videos on short-video platform Douyin for likes, their public appearances becoming more akin to performances. REUTERS/Tingshu Wang

Agent Zhang He (R3), who is also the daughter-in-law of member of "Glamma Beijing" Sun Yang, films videos for the internet celebrity model group as they perform and take off masks during a catwalk, following the coronavirus disease (COVID-19) outbreak, in Beijing's Central Business District (CBD) area, China August 13, 2020. During the COVID-19 pandemic, when the group had to stay indoors, they reverted to creating videos about their lifestyle. REUTERS/Tingshu Wang

Members of an internet celebrity model group "Glamma Beijing" (L-R), Lin Wei, 65, Sun Yang, 64, Wang Xinghuo, 70 and Wang Nianwen, 74, wearing traditional Chinese dresses walk across a street during a video shooting, following the coronavirus disease (COVID-19) outbreak, in Beijing's Central Business District (CBD) area, China August 13, 2020. REUTERS/Tingshu Wang

Members of an internet celebrity model group "Glamma Beijing" (L-R), Lin Wei, 65, Sun Yang, 64, Wang Nianwen, 74, and Wang Xinghuo, 70, wearing traditional Chinese dresses walk across a street during a video shooting, following the coronavirus disease (COVID-19) outbreak, in Beijing's Central Business District (CBD) area, China August 13, 2020. REUTERS/Tingshu Wang