Thursday, 12 December 2019

The logo of Alibaba Group is seen during Alibaba Group's 11.11 Singles' Day global shopping festival at the company's headquarters in Hangzhou, Zhejiang province, China, November 10, 2019. Chinese e-commerce giant Alibaba Group Holding Inc said on Monday that sales for its annual Singles' Day shopping blitz hit 84 billion yuan ($12 billion) within the first hour, up 22% from last year's early haul of 69 billion yuan. REUTERS/Aly Song

Staff work at a logistics warehouse for the upcoming Single's Day, also known as Double 11, a shopping holiday founded by Alibaba and popular among young Chinese people, in Shenyang city, northeast China's Liaoning province, 10 November 2019. Akin to Black Friday and Cyber Monday in the United States, Singles' Day has been promoted as a shopping fest by Alibaba Chairman and CEO Daniel Zhang since 2009, growing rapidly to become the world's biggest online sales event. REUTERS

Staff of a local logistics company handle with delivery packages quadruple of those at ordinary times due to the upcoming Single's Day, also known as Double 11, a shopping holiday founded by Alibaba and popular among young Chinese people, in Nantong city, east China's Jiangsu province, 10 November 2019. Also known as "Double Eleven", the festival's name originates from the calendar date 11/11, with the four ones referencing being single. REUTERS

Staff work at a logistics warehouse for the upcoming Single's Day, also known as Double 11, a shopping holiday founded by Alibaba and popular among young Chinese people, in Shenyang city, northeast China's Liaoning province, 10 November 2019. Alibaba saw sales worth $30 billion on its platforms on Singles' Day last year, dwarfing $7.9 billion U.S. online sales for Cyber Monday. Yet the 27% sales growth was the lowest in the event's 10-year history, spurring a search for fresh ideas. REUTERS

Staff work at a logistics warehouse for the upcoming Single's Day, also known as Double 11, a shopping holiday founded by Alibaba and popular among young Chinese people, in Shenyang city, northeast China's Liaoning province, 10 November 2019. The $486 billion Chinese retail juggernaut kicked off this year's 24-hour shopping fest with performances by American pop star Taylor Swift and local celebrities like Jackson Yee. REUTERS

The logo of Alibaba Group is seen during Alibaba Group's 11.11 Singles' Day global shopping festival at the company's headquarters in Hangzhou, Zhejiang province, China, November 10, 2019. Sales hit the $1 billion mark in the first minute and eight seconds, Alibaba said. Singles' Day was among the top trending topics on China's Twitter-like Weibo platform on Monday morning, with users discussing what they spent on. Alibaba has said it expects over 500 million users to participate in the shopping festival this year, about 100 million more than last year. REUTERS/Aly Song