TEMPO.CO, Jakarta - The online shopping trend between men and women are different in nature and e-commerce Shopee saw a significant growth from customers who buy electronic products online.
Shopee saw that the total transaction of electronic products this year grew more than 25-fold compared to last year in 2016.
Their company records suggest that electronic product transactions were 60 percent done by males. Among the most popular type of electronic goods purchased were smartphones, gaming tools, speakers, and CCTV.
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Meanwhile, most products purchased by females are mobile phone accessories, sewing machines, computer mouse, and Polaroid cameras.
According to Shopee’s press release on Friday, March 9, the purchase of electronic products has spread evenly across Indonesia. Most of them come from the Java Island.
The top keywords searched by Shopee customers include electric fans, power bank, laptop, cheap mobile phones, and light bulbs. Meanwhile, top searched brands are Xiaomi, Samsung, Oppo, Vivo, and Sony.
Shopee CEO Chris Feng said that the company predicts that the trend on the purchase of electronic items will continue to grow following numerous products that will be widely available online.
Bisnis.com