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200 Million Cellphone Users Lucrative for Mobile Banking Market

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Editor

26 September 2017 16:10 WIB

An illustration of an online shopping activity. Vimeo

TEMPO.CO, Jakarta - Bank Mandiri mobile banking users grew three folds in 2017 compared to last year, which is mostly driven by the growing number of people participating in online shopping.

According to Anki Tiennansari, Vice President Consumer Deposit Bank Mandiri, this phenomenon proves the mobile banking business is a lucrative market. “One of the main reasons driving its growth is the ease of process to conduct online shopping,” said Anki on Tuesday, September 26.

She explained that Bank Mandiri is currently focusing to dominate the mobile banking market, considering that Indonesia has two hundred million active cellphone users.

In 2016, according to the data released by McKinsey & Co, Indonesia was the third largest country with the most active mobile banking users. Anki revealed that Bank Mandiri has partnered with an e-commerce Shopee to persuade Bank Mandiri's customers into online shopping.

Shopee is currently holding a 10.10 Big Mobile Shopping Day 2017 from September 25 – October 10 that offers discounts up to 90 percent for sixteen-days straight.

M JULNIS FIRMANSYAH



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