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Indonesia Wins Two Awards at Travel Tourism Exhibition in Sydney

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21 July 2016 15:22 WIB

The corals in waters of Raja Ampat, West Papua. TEMPO/Hariandi Hafid

TEMPO.CO, Jakarta-Indonesian Tourism Ministry have won two awards at Australian Travel Tourism Exhibition in Sydney through its tourism promotion campaign titled ‘Wonderful Indonesia’. The ministry has won awards in two categories: Best Innovative Stand and 10 sqm & Over.

Deputy for Overseas Tourism Marketing Development Division, Tourism Ministry, I Gede Pitana said that Indonesia featured Bandung World Ethnic and Jember Fashion Carnival, among others.

“We have successfully beat Malaysia and Thailand,” he said in a written statement, Wednesday, July 20, 2016. “The event is very strategic for Indonesia, because Australian is the main market contributing most of tourist [arrivals]. The awards will be used to popularize Indonesia’s tourist destinations.”

Tourism Minister Arief Yahya said the achievement has enhanced the ‘Wonderful Indonesia’ brand abroad. The increase in brand value of Indonesian tourism will not only improve probability of tourist arrivals, but also improve the value in each tourist destinations. “Thus, reputation is also important, and these wins have become more and more valuable,” he said.

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