TEMPO.CO, Jakarta-PT Electronic City Indonesia on 2015 experienced a 20.4 percent drop in revenue compared to 2014, from Rp2.27 trillion to Rp1.78 trillion.
Due to the decline, Electronic City Independent Commissioner Fery Wiraatmadja said the company’s gross profit also experienced 22.3 percent drop from Rp428.6 billion in 2014 to Rp332.9 billion in 2015.
This has caused the company’s net profit to plummet 71.3 percent from Rp128.8 billion to Rp36.8 billion, as the sales achievement in the outlets in 2013, 2014, and 2015 did not achieve the targets set. “Meanwhile, the company must sustain its operational cost for its current outlets,” Fery told reporters at Borobudur Hotel, Central Jakarta, on Thursday, June 30, 2016.
In 2015, the company expanded its business by opening four new outlets to earn extra revenue and renovate seven of its current outlets. It also added three new premium services, including express delivery within six hours, contract service, and a 24-hour repair.
The company’s financial performance in 2015 was also affected by Indonesia’s macroeconomic situation that did not support the growth of electronic retail products. There was a drop in people's purchasing power which was prompted by the decline of rupiah towards foreign currencies, particularly US dollar.
DESTRIANITA KUSUMASTUTI
