TEMPO.CO, Jakarta - PT Pertamina (Persero) claimed that non-subsidized diesel fuel of Dexlite type has grabbed 20 percent market share in Surabaya.
Area Manager Communication and Relations Heppy Wulansari said that two weeks after the product’s market testing in Surabaya City, the consumption level of non-subsidized diesel fuel of Dexlite type continues to show a positive trend.
“Since the market testing in 6 gas stations in Surabaya City, the average daily sales of Dexlite has increased by 31 percent since its launch on May 18, 2016,” he said in a press release on Tuesday, May 31, 2016.
He elaborated that the increase is expected to continue given that three additional gas stations will provide Dexlite in Surabaya City next month.
“We planned to have three additional gas stations that sell Dexlite in Surabaya as an appreciation [for consumers’ reception] to facilitate consumers in finding Dexlite product,” he said.
Heppy added that, the additional gas stations will be provided gradually as the focus will be on the preparations of other issues ahead of Eid al-Fitr.
“Thereafter, we will push for another additional gas stations,” he added.
Dexlite is a non-subsidized diesel fuel that has better quality than that of regular diesel fuel with cetane number of 51 and sold at Rp6,650 per liter.
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