Real Madrid, Microsoft Establish Digital Online Platform
19 November 2014 17:52 WIB
TEMPO.CO, Jakarta - Real Madrid and Microsoft have agreed to create a digital platform to connect fans of the European champions around the world.
Real Madrid president Florentino Perez and Microsoft vice president Orlando Ayala, introduced the platform on a ceremony at the Bernabeu stadium on Tuesday, November 18, 2014.
"Powered by Microsoft's cloud solutions, we will offer fans exclusive, personalised and customised content and digital services," Ayala said.
"So fans will be able to choose not only what content they want to access but also create their own customised versions of an experience whenever, however, and from wherever," he added.
Perez, who has transformed Real to become the world's richest club, said the deal has made a powerful alliance that was capable of changing the relationship of millions of fans with Real Madrid.
"In every country, on every continent, there will always be millions of Madridistas [name of Real Madrid’s fans] connected by a feeling that knows no borders," Ayala said.
ANTARANEWS