China Surpasses US in Mobile Commerce
5 April 2014 01:22 WIB
TEMPO.CO, Jakarta - China leaves the U.S. in the dust when it comes to embracing m-commerce. Seven out of 10 smartphone in China have used their devices to make a purchase in the last three months, compared to only 22 percent in the U.S., 13 percent in France and 6 percent in Belgium, as reported by Media Post News.
That's among the key findings from a new study of online shopping habits worldwide by Digitas LBi, based on online survey of 1,000 adult Web user per country covered between February 2 and March 28. The 12 countries included mainly European nations, the U.S., China, and Singapore.
In the report, "Connected Commerce – A Snapshot of the Modern Shopper," the world's most populous nation stands out as having the most avid e-consumers. Even if tablet use is counted, three quarters of devices users in China have bought stuff on devices versus half in the U.K. and Germany, and 40 percent in the U.S.
Rising affluence and greater access to mobile devices and the mobile Web than PCs and wired broadband are the main factors driving the high rates of m-commerce and mobile-related shopping activity in China, according to Chia Chen, mobile lead at Digitas. eMarketer projects the country will overtake the U.S. in e-commerce spending on any device starting in 2016.
Overall, three quarters of those surveyed shop online via a computer, tablet (43 percent), smartphone (34 percent) , and connected TV, 15 percent. Shopping research is done primarily on the desktop (67 percent), but also on smartphones (42 percent) and tablets (26 percent).
MEDIA POST