TEMPO.CO, Jakarta - Malang Culture and Tourism Department will hold Malang Flower Carnival on June 30. The event will take place along Jalan Ijen and involves students and communities in the city. "[The event] involves 150 participants from institutions and fashion designers." stated Head of Culture and Tourism Department, Ida Ayu Wahyuni on Sunday.
The city's annual agenda is held to attract tourists. As the event coincides with the holiday season, it is predicted to attract domestic tourists from all over the country. "This also entertains and inspires people of Malang." she continued.
The annually-held festival has now reaches its third year. Organizers will decorate Jalan Ijen with flower-themed ornaments and participants will display various fashion designs with a flower theme. The 5 kilometer-long Jalan Ijen will be long catwalk where fashion models will mesmerize spectators. "We can also make use of environmentally-friendly recycled materials."
The event will also serve as an arena for Malang people to showcase their creativity especially in fashion design and beauty styling. Wahyuni specifically mentioned the empowerment of the city’s growing creative industry. As the industry employs more and more workforce, the festival will finally allow it to unleash its true potential.