TEMPO.CO, Jakarta - The digital assets provider company Bitcoin Indonesia changes its brand name under Indonesia Digital Asset Exchange or Indodax. The new label put into effect starting today, March 14.
Bitcoin Indonesia Chief Executive Officer Oscar Darmawan said one of the reasons to relabel the name was to affirm the company’s position as digital asset exchange. “Many people recognized us as a payment system using Bitcoin. In fact, we didn’t intend to have such payment system,” said Oscar in a press conference at Kempinski Hotel, Jakarta Wednesday, March 14.
According to Oscar, his company currently focused on the rebranding project. However, he claimed, the transaction and company structure will not be affected during the process.
He assured the members registered in Bitcoin Indonesia will not experience significant impact. “We guarantee our members won’t be affected because we’re conducting the rebranding process smoothly,” Oscar added.
The website page bitcoin.co.id can be accessed until March 25 with the new logo of Indodax merged above Bitcoin Indonesia's logo.
Oscar explained after the rebranding completely applied, the website is still accessible but visitors are led to indodax.com website. As for its application in a mobile phone, it will automatically be repackaged under Indodax after March 26.
However, Oscar was reluctant to detail the process on the Indodax legal structure during the rebranding. “We’ll release our official statement after it’s all done. The process is underway now,” he added.
Indodax is the biggest digital assets exchange in Southeast Asia which provides Bitcoin, Ethereum, Litecoin, and Ripple for its member transaction. After its first launched in 2014, as many as 1,1 million people throughout Indonesia has registered as its member.